Chef Nicky staying busy

DELAWARE, Ohio (June 13) — Team JEGS chef Nicky Morse, widely known for his Quarter-mile Cuisine column on NHRA.com and his On-Demand television show, The Racing Chef, continues to be a darling of the media wherever the POWERade Drag Racing Series competes.

Chef Nicky recently guest starred on television shows in Knoxville, Tenn., and the major media hub of Chicago to spread the word of Team JEGS, drag racing, and his unique job of cooking for four-time world champion Jeg Coughlin Jr. on the road.

“We like to have a good time and I had a lot of fun at the races in Bristol (Tenn.) and Chicago with these two TV shows,” Morse said. “The cool thing is we’re taking NHRA drag racing to a completely different audience. I don’t know if everyone watching a cooking segment is expecting to learn about Pro Stock racecars that go 210 mph, but that’s what happens. It’s really neat.”

And it’s popular also. Chef Nicky’s first and second segment with the “Style” show in Knoxville, which runs from 4-5 p.m. daily on WBIR, actually drew higher ratings than longtime Neilson behemoth “Oprah.” The station has more Chef Nicky segments to come.

Chef Nicky then took his act directly to Oprah’s home turf when he joined ABC affiliate WLS at 190 State Street in downtown Chicago for the lunchtime news and variety program that’s filmed live in studio from 11 a.m.-noon each day.

“It was just like the morning shows from New York City where people are watching from out on the street right behind these big windows,” Morse said. “They also had a studio audience. We showed them a thing or two about how we do things out here on the circuit. I think we gained a bunch of new drag racing fans.”


The segment from WLS can be viewed online at:
http://abclocal.go.com/wls/story?section=news/connect_kids&id=6194322

Information regarding JEGS Mail Order can be found at www.jegs.com and for media/fan resources check out www.teamjegs.com.

Media Contact:
Scott “Woody” Woodruff
JEGS, Director of Media & Motorsports
Office: 800.345.4545 (3.412)
Mobile: 614.595.1820
Fax: 740.362.4385
Email: jegspr@aol.com -or- scott.woodruff@jegs.com