So, Beam, owner of BEAM Designs, did what he does best, put brush to helmet to come up with a new design for Coughlin, driver of the JEGS.com Chevy Cobalt.
“We began researching archive photos of JEGS company and past JEGS sponsored cars, and also the uniqueness of the entire Coughlin family’s involvement in the business and racing,” Beam said. “We began piecing the images together and also incorporated some elements that Jeg has liked over the years on his helmets.
“With today’s technology and our creative juices we were able to portray a really nice piece, that we felt gave tribute to the family and JEGS company history.”
Beam said he finished the design off with gold leaf to tie in with JEGS golden anniversary. Coughlin started wearing the new helmet at this weekend’s NHRA National event at zMax Dragway.
“We have close to 23 hands on hours into this helmet for Jeg,” Beam said. “I have to thank Jeg first of all for letting us be creative, and my team here at the paintshop for making this a very unique piece.”
Information regarding JEGS Mail Order can be found at www.jegs.com and for media/fan resources checkout www.teamjegs.com.
Media Contact:
Scott “Woody” Woodruff
JEGS, Director of Media & Motorsports
Office: 800.345.4545 (#3, ext 412)
Mobile: 614.595.1820
Fax: 740.362.5507
Email: jegspr@aol.com -or- scott.woodruff@jegs.com