The drama and excitement of the NHRA Full Throttle Drag Racing Series is
coming to living rooms across Ohio and soon may be available across the
country.

Episodes of Full Throttle TV will debut on Time Warner Cable in its
Mid-Ohio Division as part of its Local On Demand offerings available on
Channel 1111 or 1.  The programs are free to the company’s Digital Cable
customers and available for viewing any time, any day. Additional
episodes will be offered to Time Warner Cable Divisions across the
country to include in their Free On Demand offerings.

Full Throttle TV provides an all-access pass to the NHRA through
original programming and content and provides a up close and personal
look at the drivers, crew members, team owners and other personalities
who have made drag racing one of the most exhilarating sports in
America.

“Fans have really responded to the behind-the-scenes vantage point that
Full Throttle TV offers, so we’re expanding the show’s availability to
give people more ways to experience the energy of drag racing,” said
Chris Lopez, senior marketing manager, Sports, Coca-Cola North America.
“Full Throttle TV on Time Warner Cable lets fans ‘Go Full Throttle or Go
Home’ whenever they choose.”

The two Full Throttle TV episodes now available on Local On Demand
feature the team most familiar to Ohio race fans, Jeg Coughlin’s
JEGS.com Chevy Cobalt Pro Stock team. Coughlin, from Delaware, Ohio, is
the youngest of Jeg Coughlin Sr.’s four sons and he’s amassed four NHRA
Full Throttle Series world championships (2000, ’02, ’07, ’08) and 46
NHRA Full Throttle Series event wins (10th place on the all-time NHRA
Full Throttle Series wins list).

The first episode explores Jeg Coughlin’s chances of winning a fifth
NHRA Full Throttle Series world championship and profiles the Coughlin’s
celebrity chef, Nicky Morse, in a segment titled “A Taste of the Track.”
The second installment features a discussion with Jeg Sr. and Jr. as
well as a visit to Funny Car driver Matt Hagan’s cattle farm in
southwestern Virginia.

Time Warner Cable Mid-Ohio Division customers can access the content on
Local On Demand Channel 1111 or 1, then select “Sports” and “Racing.”

Full Throttle, a product of Coca-Cola North America, is the official
energy drink of NHRA and is in its first season as title sponsor of the
drag racing series. The partnership between Coca-Cola and NHRA extends
through the 2013 season, representing one of the longest running series
sponsorships in motorsports. Full Throttle TV was launched at the start
of the 2009 season.

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Media Note: Additional information is available at the following locations:
teamjegs.com
jegs.com
Facebook - JEGS Performance
Twitter - TeamJEGS
Twitter - JEGS Performance

Media Contact:
Scott "Woody" Woodruff
JEGS, Director of Media & Motorsports
Office: 800-345-4545 (ext. 1412)
Direct: 614-737-3617
Mobile: 614-595-1820
Fax: 740-362-5507
Email: woody@jegs.com