NHRA POWERade Series
In 2006, NHRA and The Coca-Cola Company’s POWERade brand entered their fifth year as partners in presenting the world’s fastest motorsports attraction: the NHRA POWERade Drag Racing Series. POWERade was named only the second series sponsor in the history of the world’s largest motorsports sanctioning organization on Dec. 3, 2001. The five-year, multitiered worldwide exclusive agreement also includes several NHRA official sponsorship programs, including POWERade as the official sports drink, Coca-Cola Classic as the official soft drink, Dasani as the official bottled water, and Full Throttle as the official energy drink.
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