New technology being tested for NHRA viewers

READING, Pa. (Aug. 16) — Fans watching NHRA POWERade Championship Drag Racing on ESPN2 will have an even better view of the intense action inside the cockpit of a racecar with a new High Definition in-car camera developed by Broadcast Sports, who pioneered in-car camera technology.

The HD in-car system is currently being used in NASCAR that Broadcast Sports helped to develop. This weekend is being treated as a field test for the system in the NHRA. Ron Krisher’s Valvoline Chevy Cobalt is assisting in the test at this weekend’s 24th annual Toyo Tires NHRA Nationals.

“We’re basically testing the camera out to see if it can withstand the punishment the equipment goes through,” Woodruff said. “We’re hoping for the best and if everything goes according to plans, ESPN2 will have footage they can use this weekend. We’ll rotate it around to different cars and use every angle we can think of to bring the viewers inside the cockpit. It should be really cool.”


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Media Contact:
Scott “Woody” Woodruff
JEGS, Director of Media & Motorsports
Office: 800.345.4545 (3.412)
Mobile: 614.595.1820
Fax: 740.362.4385
Email: jegspr@aol.com -or- scott.woodruff@jegs.com