LAS VEGAS (Oct. 22) —
"Like all of us, cancer has affected us either directly or indirectly and Jeg Jr. reached out to us about doing something at the NHRA event in Las Vegas to help raise the awareness level within the NHRA community," said Oakley's
Living in a world where races are routinely decided by 10-thousandths of a second, Coughlin, a five-time world champion, knows first-hand the competitive advantage he gains by wearing the specially-designed Factory Pilot firesuit. While he's proud of the fact he's the only Oakley-sponsored athlete in the Pro Stock class, he's quick to point out that gear he wears is the best on the market.
"There are a lot of choices in racing, especially in the equipment we use," said Coughlin, who helped Oakley develop the one-piece firesuit. "Over my two-plus decades in the sport, I've pretty much tried them all. Without question, the gear we get from Oakley is the best I've ever used.
"I firmly believe that the comfort and safety a driver feels behind the wheel is tantamount to his success on the drag strip. Oakley's firesuits, boots and gloves uses the most cutting-edge technology, yet it's still lightweight and extremely comfortable. I think the best thing I can say is that I don't think about it when I'm racing, which allows me to concentrate on winning races. That's how much confidence I have in Oakley."
Aside from his pink gear, Coughlin's JEGS.com/Mopar Dodge Avenger will be adorned with pink ribbons and pink JEGS logos. The crew also will sport pink sunglasses.
"Raising awareness and contributions for the fight against cancer is something we've been doing for years through the JEGS Foundation: Racing for Cancer Research," Coughlin said. "To branch out and help Oakley with this specific Breast Cancer Awareness Month initiative is an easy step for us."