The JEG’S brand is already widely known to NHRA drag racing fans through their highly-recognizable commercials, their championship-winning racecars, and the familiar yellow-and-black motif. Now, thanks to Valspar and their House of Kolors brand, consumers can paint their world JEG’S yellow as Valspar has approved and made available the color “JEG’S yellow” (Y1899). This shade is available for Automotive and Fleet use effective immediately.

“If there is one thing I have noticed since overseeing our marketing efforts in the NHRA it’s that the JEG’S brand is a strong as it gets,” said Randy Tinsley, program manager for Valspar Motorsports. “We couldn’t be more excited to help broaden the reach of the JEG’S colors throughout the automotive world and we wanted to guarantee that everyone gets the official JEG’S yellow every time. This yellow just pops out. It’s very powerful.”

“Valspar and House of Kolors are leaders in the automotive world,” said Scott Woodruff, director of motorsports and media for JEG’S. “This is the same yellow we use on all of our JEG’S vehicles. We’re thrilled to co-brand our product with a company like Valspar that has always insisted that each of it’s products is top-shelf.”


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